Top 5 Puzzle Games on iOS in New Zealand: Q2 2025 Performance

In the second quarter of 2025, the puzzle game category on iOS in New Zealand showcased interesting trends in downloads, revenue, and active users. These insights, sourced from Sensor Tower, provide a snapshot of the top-performing games.

Block Blast！ from Hungry Studio experienced a consistent download trend, starting at around 3.4K weekly downloads and reaching a peak of 6.2K by the end of June. Despite a promising start in revenue, peaking at $28 in early April, it declined to zero by the end of the quarter. Active users fluctuated, starting at 120.5K and ending at approximately 109.5K.

Color Block Jam by Rollic Games saw a steady revenue stream, peaking at $8.6K in mid-June. However, downloads declined from about 3.5K in early April to 1.6K by the end of June. Active users peaked at 16K in late April before gradually decreasing to 9.3K.

Bus Escape: Traffic Jam from ABI GLOBAL LTD. experienced a gradual increase in revenue, concluding at $1.3K in the final week of June. Downloads showed a declining trend, starting at 2K and ending at 1.4K. Active users increased from 1.7K to 5.2K by the end of the quarter.

Screwdom by Zego Global Pte Ltd displayed a notable revenue growth, reaching $7.7K by the end of June. Downloads fluctuated, starting at 1K and dropping to around 980. Active users remained relatively stable, ranging between 5.3K and 6.5K.

Fruit Merge: Match Game from Bravestars Technology JSC showed an increase in downloads, starting at 771 and peaking at 1.6K. Revenue remained modest, peaking at $193 in late May. Active users increased from 527 to 674 by the end of June.

For more detailed insights and data, visit Sensor Tower's comprehensive reports.